Why clear communications are important
by Tash Hughes of Word Constructions (www.wordconstructions.com.au) 

You may well have heard or read about making sure your business communications are clear and professional.

There are many articles and books explaining how to make your communications clear, and there are also professional writers and communicators who can help you achieve this. But do you value clear communication or understand why so many people recommend it?

Giving your message

The obvious advantage of clear communications is that people will easily understand your message. Your customers want to know how you can help them, but they don’t want to have to spend hours figuring out what you’re trying to tell them.

Getting things done

Clear communication is also important internally and with your suppliers. If staff and suppliers understand your messages, they will get the job done efficiently and your business moves forward.

A clear ‘call to action’ in your marketing documents will have more results than a garbled message. For instance, “Call us now!” will result in more phone calls than “Sometimes people call us, but only if they want to.”

The hidden message

Apart from the actual message your words are communicating, you tell a lot about you and your business by how you present your business in writing.

By keeping your message simple and easy to understand, you are showing your customers that you are professional and trustworthy. Of course, if your message is jumbled and includes errors, you are showing that you don’t care about details so customers will think you won’t worry about details within your business either.

Good communications build your reputation, your credibility and your relationship with customers, and all of these build your business.

  Clear communication is critical to the success of any business, but it is often left to care for itself in many businesses. Tash Hughes is a professional and skilled writer who makes technical and otherwise boring information accessible for everyone a business needs to communicate with. Next time you need webcopy, articles, newsletters, reports or any other business document, visit www.wordconstructions.com.au to see how Tash and her team can help your business succeed.

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